September 8th, 2017 - RedQ KLIA2
Air Asia, the worlds best Low Cost Carrier (LCC) have revamped their Air Asia BIG frequent flyer programme, and to celebrate, they held a launch event at RedQ, their Headquarters at KLIA2 in Kuala Lumpur, Malaysia.
Air Asia BIG Freedom Flyer is the latest and greatest incarnation from the Malaysian based LCC.
Free membership that lasts a lifetime! Infact, and as mentioned by the mastermind, and Air Asia BIG CEO, Dato' Eddy Leong, "when you die, you can even leave your points with a loved one" - Now that's more than a lifetime. The only clause is if you've remained inactive for greater than 3 years, in which case the points/account is ceased.
In a world first for a strictly LCC, theres a tiered membership based off of how many times you fly with Air Asia's many regional footholds. You start at Red (0-13 one way flights) then Gold (14-23 o/w flights) and Platium (24-49 o/w flights), finishing with Black Membership for 50+ flights. This may intially seem to give an advantage to people based within Asia and able to make use of the many short hop destinations on offer, however long haul flights with Air Asia X are counted as double sectors. So a one way fare from Sydney to Kuala Lumpur will boost your status by 2, instead of 1.
Membership is 100% electronic and there's a great app available to keep all your details, redeem flights and browse great offers. Air Asia CEO Tony Fernandes said after the event; "Data is really important to me and this programme, and through this app, we can tailor specific marketing campaigns to you, based off of your travel history and destination behaviours".
BIG Freedom Flyer points are earned and redeemable through all of Air Asia's selected partners in Malaysia, Thailand, Indonesia, Philippines, India, Singapore, China, Taiwan, Japan, Korea, Australia and New Zealand - Basically, anywhere you see the brand.
It's all summarised perfectly by Eddy Leong, who said in the press release, "Our Freedom Flyer Programme is the first of its kind in the world that is designed for everyone. No matter who you are or what you do, our Freedom Flyer Programme is our way of saying thank you for making Air Asia great. This is for you."
Evolving an airline that has already been a huge success, and a means to open up the ASEAN region for everyone to see what's over the horizon, this Freedom Flyer Programme adds another feather to the cap of this massive organisation and a huge boost to everyone's ability to travel.
Heres the link to sign up: Air Asia Big There really isn't a single reason to not sign up...
Journalist: James Lusher
Images: James Lusher